Try to avoid fast fashion, these pieces won’t last long, the average is a couple of month. It does not wash well, you have to iron it to look akzeptable. These pieces loose their shape and color fast.
What is fast fashion?
Fast fashion is a business model where clothing is made quickly and cheaply to keep up with the latest trends. Brands produce large volumes of trendy, low-cost clothes that encourage frequent buying and rapid disposal, often at the cost of environmental sustainability and ethical labor practices.
Criticisms:
Environmental Impact:
- Huge waste: Millions of tons of clothing end up in landfills each year.
- Water use: Textile production consumes vast amounts of water.
- Pollution: Dyes and chemicals pollute rivers and ecosystems.
Labor Concerns:
- Exploitation: Many garments are made in sweatshops with poor wages and working conditions.
- Lack of transparency in supply chains.
Consumer Culture
- Creates overconsumption and a throwaway culture
- Undermines appreciation for quality and craftsmanship
The environment impact of fast fashion;
Resource Consumption
- Water Use: The fashion industry is one of the largest consumers of water.
- Example: It takes about 2,700 liters of water to make one cotton shirt — enough drinking water for one person for over 2 years.
- Energy Use: Fast fashion relies on synthetic fibers like polyester, which are derived from fossil fuels. Polyester production emits 2–3 times more carbon than cotton.
Pollution
- Textile Dyeing:
- The fashion industry is the second-largest polluter of clean water globally, largely due to dyeing processes.
- Harmful chemicals used in dyeing often end up in rivers and oceans, affecting aquatic life and human health.
- Microplastics:
- Washing synthetic clothing (e.g., polyester, nylon) releases microplastics into waterways.
- These plastics do not biodegrade and have entered the global food chain.
Waste
- Clothing Waste:
- An estimated 92 million tons of textile waste is generated globally each year.
- Most fast fashion is not recycled; instead, it ends up in landfills or incinerators.
- Short Lifespan:
- Because of poor quality and constant trend changes, many garments are worn only a few times before disposal.